You Asked…We Listened! We’re Revamping Trail Sweep

The history of the Eastern Division newsletter, Trail Sweep, stretches back a long time. I have copies going back to Volume 29, No. 4, Spring/Summer of 1986. Looking through the issues, I am amazed at how far we’ve come and all the changes that have been made. We used to publish four issues a year, then three, and finally, we were down to two, although as we reduced the number of issues, they gained in size. We removed some information, like the division and region rosters and event calendar, and the list of awards and obituaries increased. We are an aging organization.

But even though we’re aging, our members are savvy and connected. An electronic survey sent to Eastern Division patrollers in late February asked their opinions about Trail Sweep and how information is being conveyed to patrollers. More than half of those sent the survey opened it, and more than 650 people responded. Nearly 200 comments were received with some interesting results–both good and bad.

While respondents said they got their information about division events almost equally from both Trail Sweep and division emails, most people preferred to get their information electronically. Increasingly, people want their news to come in a timelier manner, in short bursts, and to be readable on their portable devices. Most of the respondents (75%) read Trail Sweep every time or most of the time, and a strong majority (5 to 1) preferred to receive news monthly rather than twice a year.

Trail Sweep has been printed and mailed to the patrollers of the Eastern Division for decades, long before the age of sophisticated personal computers, the internet, and cell phones. As production and postage rates increased, we began to email a PDF file of Trail Sweep to our members. My records show we were still printing copies in 2007. I’m not sure exactly when we converted to electronic delivery.

Now, we’re responding to what our members told us in the survey. Starting with this issue, we will be publishing monthly and formatted differently. Short excerpts of articles will have clickable links to take you to the complete article. We will cover programs, events, people, and other interesting and informative subjects spread out during the year. Trail Sweep does not have an editorial staff. We depend on program advisors and administrators, as well as patrollers, for the articles we receive and publish. This is more important than ever. We want everything to be timely. If there’s something you’d like to see, let us know or, better yet, submit an article to Trail Sweep. Just remember when you’re writing that “less is more.” Photographs are always welcome.

We hope that this change will serve our members well.

Interview with NSP Executive Director Stephanie Cox

Stephanie Cox, Executive Director, National Ski Patrol

Stephanie Cox, Executive Director, National Ski Patrol

Stephanie Cox was hired as the Executive Director of the NSP just over a year ago, in October 2022. She is the third Executive Director of the NSP in the last few years. Trail Sweep asked Stephanie if she would agree to be interviewed to discuss the challenges of the job and her plans for the future. We asked her about what skills she brought to the job, how she felt about the turnover of her predecessors, her plans for the growth of sponsorships and fundraising, and her plans to help resolve issues with the NSP website.

We appreciate Stephanie’s willingness to respond and her openness in her comments.  Here is the interview:

 

What experiences and skills do you bring to the NSP as Executive Director?

My prior leadership roles, where I had to manage large, diverse teams, make critical decisions, and motivate others – especially in difficult, changing, and complex environments — likely prepared me for this role. Having spent a lot of time in high-pressure, changing situations, I honed my problem-solving skills to handle challenges effectively and developed a lot of grit, courage, and adaptability. I think that those are important traits when dealing with industry and organizational change.

Effective communication is crucial for any leader. My very first career was as a journalist, and I learned to be observant, listen, and be curious. I hope my ability to communicate with staff, volunteers, stakeholders, and the public will help bring the community together even more. Being a leader in the humanitarian aid world taught me to be resilient, compassionate, analyze risks, and be adaptable as I spent most of my time overseas in war zones and unstable environments. When I pivoted to the start-up world and became an entrepreneur, I learned to lean into my vision and became more decisive. Venture capitalists are a tough crowd and a boys’ club, albeit that is changing fast – so I learned quickly to develop and trust my confidence. All of this has helped shape my leadership style, which I like to think of as “intentional.” But this is also a role where a deep passion for skiing is a key motivator. My true love for the sport – and people in the industry, especially my team – provides great fuel for the long days.

 

There has been a lot of turnover in the NSP Executive Director position in the last few years. How do you feel you can improve the rapport between the Executive Director and the NSP Board of Directors?

When I assumed the role of Executive Director in October for the National Ski Patrol, I did so with equal parts excitement and caution as I knew that there was much work to do to help the organization continue to recover from a tumultuous few years. Leadership turnover, COVID, societal shifts, and a changing landscape in the industry introduced uncertainty and delivered shocks to the organization. And while our member numbers remained steady, our progress slowed. Developing a positive, productive, and trusting relationship with the board was a key priority in order to get anything meaningful accomplished. I am pleased to say that I am thrilled to be working collaboratively with the Board of Directors on faster decision-making, governance, and accountability. We have an open line of communication. I respect every member of the board and enjoy working with them and guiding them towards a true governance role.

I encourage the Eastern Division members to go to the NSP website to read my Annual Member letter, see the 3-year plan (knowing we will soon be working on YR 2!), and read the latest BOD reports. All can be found in the document library or on the Leadership Structure page.

I very much look forward to visiting the Eastern Division this season and getting to know our fantastic members.

 

The NSP has lost several key sponsors in the last year. What are your plans to grow new sponsor relationships going forward?

I welcome this opportunity to clarify that the only sponsor that recently moved on from NSP is Subaru of America after 25 years of wonderful support. Like all relationships, the one between NSP and Subaru evolved over time, and we found ourselves at the end of our journey together. The world has changed since our partnership began in 1995, and the automotive industry, like the ski industry, faces many new challenges and opportunities. While NSP and Subaru have had many great adventures together, the time is right to look forward to new destinations and travel partners, even as we continue to stay connected with old friends. Subaru will continue to offer VIP pricing to NSP members until further notice, and we continue to support the Subaru brand. In the meantime, the partnership team and I are cultivating relationships across different industries with many new brands and are excited about what the future holds in this arena for NSP. Stay tuned!

 

Along the same lines, NSP dues increased significantly last year and could increase again this year. What are your plans to improve fundraising and donations?

Diversifying income in any organization or business is very important to keep up with the overall changing industry and economic conditions, such as inflation, to ensure financial resilience and viability. Fundraising represents one income stream for NSP. In order to fundraise properly and sustainably, the organization has to be in a strong position with its brand, identity, direction, and plans. Fundraising was not a priority in my first year as we had much housekeeping and administrative clean-up to do, along with recovering our brand from years of public turmoil. In fact, I asked the board to suspend the fundraising committee for a year until I felt we were in a position to go out to our membership and the public to ask them for their support. If we are to fundraise, then we must do it right.

Our membership is watching, and I want to show them results from the first and second years and then ask for their support. That means having a strategy, having good systems to back up the strategy, having human resources to direct it, and most importantly, follow-up and stewardship. By demonstrating accountability, transparency, and effectiveness in utilizing funds, we’ll be in a stronger position to ask for support from members and the public. We do currently offer online donations, and we absolutely want our members to especially consider NSP in planned giving. It’s all available right now on the new website. In fact, we are currently fundraising for Powderfall scholarships.

Visit the Donate Page

Donate to the Powderfall Scholarship Fund

 

Patrollers have complained of many problems with the NSP website. What are your plans to help resolve these issues?

These systems will always be a work in progress as we continue to optimize functionality and keep information fresh for our members and partners. We completed phases I and II (cloud migration and minimal viable product) of our member management system, website, and store upgrades recently. There have been a lot of changes this year, and we are moving at high speed toward a common goal. At the same time, we have been conscious of the impact of this on the staff and membership. I am pleased to say that we are now on the upside of this tech adoption curve, with our new systems in place and functional. Every day you check back, you are likely to see something new and improved.

A Certified Journey – A Personal History

Kevin Hartka

Kevin Hartka celebrates with his family

It had been five years since I first sat at a seat at the certified annual banquet dinner. Five years since I entered into the certified program, drawn to the group of passionate patrollers and their camaraderie, and this was my third and last test year.

It was a long road of hard studying, training, and stressful, sleepless nights, broken by two years of COVID cancelations that stole my wind and faded my memories of my first year such that my second felt much like my first. But this was it; it all came down to this last year. I had to make it happen.

Though I felt well prepared and anxious to complete the three modules I had left, the thought of going down that road again began to feel awfully daunting. I had made many phone calls, pestered all the managers of the different departments at my mountain with my questions, and spent much of the year immersed in studying my remaining topics. I felt like I did everything I could do with my time, knowledge, and resources.

After one of the worst sleepless nights at the test in my experience going through the program, stressing over things I thought I may have missed in the first of my last three interviews, I rose the next morning much more ambitious than expected, and I felt strong in my last two interviews.

It was done! Or was it? So the mind battle began, silencing my fears, trying not to stress and go over what I may or may not have missed, imagining, and mentally preparing to start the whole three years all over again. Focusing on the present, I relaxed into the last few days with nothing to do but help out with the rest of the weekend and enjoy my time with the group while I waited to see the results.

It had been five years, with a two-year COVID interruption, and I was sitting at a table at another banquet dinner. This time, my fiancé and 4-year-old daughter were there with me as we enjoyed a delicious meal provided by Killington. As the plates emptied and the drinks began to rise, Jon Wilson took the podium to give his thanks and recognition to all who helped put together a successful event. And then it happened…

“Peter Neefus, can you come up to the front, please? Katie Demers, Can you please come up to the front?”

I was flooded with a wave of emotions; my palms began to sweat, and my eyes began to moisten.

“I would like to welcome our newest member, number 859, Kevin Hartka….please come up to the front.”

Kevin getting pinned by his fiancé

The room broke out in cheering and applause as I rose and proceeded to the front of the room, where my family and friends waited with my certificate and number and adorned me with a shiny new certified pin. The moment was such a tsunami of emotions I’m not sure I can clearly replay the rest of the evening but I’m pretty sure I either got a hug or a handshake from everyone in the room and a big congratulations.

It has been two weeks now since that momentous day when I received my number, and I have had time to reflect and digest what has been a truly incredible experience! The program has shaped and carved me into a better patroller, and will continue to do so. And I couldn’t have done it without the support of the people around me. It is a true honor to be part of this incredible group of patrollers!

I would like to express my sincere appreciation and thanks to those who supported me through this program. First and foremost, I would like to thank NSP for all their incredible programs that have brought me to where I am. Second, I would like to thank our chair, Jon Wilson, for his inspirational leadership and kind friendship. Without a solid leader, where would we be?

A special thanks to my mentor and friend, Peter Neefus, for showing me the program and helping me in every capacity he could. The amount of time and effort Peter put into helping me and other candidates get through the program is unparalleled!

I would also like to thank my patrol leader, Sue Hallenbeck, for putting up with my distractions during my shifts while studying, my likely annoying, at times, questions, and my constant push to learn about patrol leadership and outdoor risk management.

Justin Guth for giving his time to talk on the phone and help me through my hardships. For his support from day one, both as a friend and a leader!

Steve Suomala for his great friendship and countless phone calls. Steve pointed me in all the right directions and talked me down when times were tough.

Steve Barnes
David Childs
Linda Helms
Bill Zink
Gregg Pulver
Kerry Brousseau
Jay Brousseau
Kevin Lawler
And the list goes on…

Last but certainly not least, I want to thank my fiancé and family for putting up with my absence through this time. It has been a long haul, and I could not have done it without their support.

Kevin Hartka
Catamount Ski Patrol
Certified #859

A Certified Journey – Following In My Father’s Footsteps

Jessie Miller

Jessie Miller

Growing up in a patrol family, first on, last off is what we did. I first heard the phrase “train to be above the bar” as a child, listening to my dad’s conversations about ski and toboggan training. Later I heard it as a patroller preparing for my own Senior and Trainer Evaluator exams. As I considered the goal of becoming Certified, I knew the bar would be higher; I would need to train harder than ever to be above it. I also knew this would also be an emotional journey for me. Although my dad, Dave Ronald, Certified #171, has been gone for more than 20 years, his coaching and mentorship left a lasting impact on many patrollers; quite the legacy to follow.

I set out on a mission. There were spreadsheets, lists, and binders. My questions and curiosity were endless. Before the snow flew, I spent nine days working on my personal development as a patroller, and throughout the winter season, I spent 14 more. As I reflect on the season, these are the approaches that helped me most—and the lessons I will carry forth into all areas of my life.

Elk Mountain Certified 2023 (Left to right) Sarah Keating – 564, Mike Ksenich – 854, Matt Nebzydoski – 706, Bob Bluff – 497, Jessie Miller – 860, Ken Kelly – 587, Bill Jordan – 369, Lisa Kelly

    1. Find a supportive and involved mentor— better yet, several.
    2. Be vulnerable enough to admit what you do not know and ask for help.
    3. Go forth with joyful entitlement, asking for what you need with the assumption that the universe is on your side. Then, if you don’t get what you need the first time around, ask again and be specific.
    4. Build your network — contact program chairs. Spend time with members. Collect knowledge and build relationships.
    5. Blaze in, ready to light it up! But remember, each time you go down in flames training, you are learning, growing, and building resiliency.

My heart has immense gratitude for everyone who supported me on this journey. First up is my partner, Sam, and our daughters, Claire and Stella. Sam supported endless conversations about patrolling, sharpened the skegs on my sled (and all the skis), manned the girls’ races, and cheered me on.

Women of Certified 2023 (Left to right) Inese Jardine – 761, Sharon Friedel – 606, Sarah Keating – 564, Jessie Miller – 860, Linda Helms – 647, Jenn Laitala, – 765 Denise Kaus, – 833, Mary Bozack – 26

Thank you to my mom, Cheryl Ronald, and my grandmother, Loryce Detra, for leading by example and claiming space for women and mothers on patrol. To Sarah Keating, who took me under her wing from day one. I cannot imagine my life without her years of coaching, encouragement, and friendship. The certified members and the entire patrol family at Elk gave me the foundation to build. The Eastern New York Region and Gore Patrol for giving me opportunities to grow and to lead. Bill Zink for fielding each “question of the day,” pushing me to solve problems and find my way, and for breakfasts. To my dear friends and family for cheering me on, especially Lauren Olinksy, Amy Reinink, and Chrissy Ludka.

To all of the certified members and patrollers who spent time with me this season—the list is long. You are amazing, generous mentors who give back to this organization in so many ways. Thank you.